About me

In Vietnamese, Hoàng Thắng.

I work in marketing—uncovering how businesses function, mapping customer journeys, adding value where it matters most. Started out as a teacher.

Work

• Mercedes-Benz Vietnam Star · Star Drive. Marketing Star Award, 2024.
• Long Bien Corporation · Standardized the customer experience at two golf courses and Long Bien Palace.
• Thai Khuong Technology · Built the marketing department from nothing.
  Launched Vietnam’s first subscription-based industrial repair service.
• Honda Hoang Viet Motor · Vietnam’s first online motorbike store.

Things I made

• Things - decision maps.
• Think why? — argument maps.
• Think tree — mind maps from Markdown.
• Simple style — design tokens.
• IO — a CRM, written in Rust.
• Thai Khuong Song — a song for the company.

I’m not a developer by trade. I build what I need and use it every day.

Off work

Rides a Surly ECR, a camera, reading, writing, silence, and more…

This site

The only link between you and the reader is the sentence you’re making.

Verlyn Klinkenborg

Since 2009, I’ve kept notes about my life. In 2019 it became a blog: WordPress at skyquietly.com, then Jekyll for control, now Vue on Vite for speed. Built this site myself. Think in why, draft in tree, edit in write, deploy with Cloudflare.

A note on privacy

I work in marketing, yet I resist being monitored. Real connection happens between people, not data points.

You found this page through something I wrote, someone’s recommendation, or simple curiosity. That’s enough context for me. I suspect you value the same authentic exchange.

I don’t collect your information. No tracking, no analytics, no digital shadows. Read freely, comment if moved to, reach out when it feels right.

If something here resonates enough to share, please keep my name attached. That’s all I ask.

Connect

Social

Contact

• On mobile, tap contact.
• Otherwise, scan the QR code.

Or, drop me a line for opportunities.