Customer experience at Long Bien Corporation

Tan Son Nhat and Long Bien are two of the busiest golf courses in Vietnam, accommodating nearly 1,400 golfers and hosting two to three events daily.

After the green fee was raised, “don’t play at Tan Son Nhat” was everywhere on TikTok for a few days. A crisis in a few minutes needs three days to finish.

Learn and adjust the rules. Checkpoints everywhere: booking, gate, locker room, tee, caddie, the round, clubhouse, the bill—got a standard to follow. Each department was scored by the golfers and ranked weekly. Hot problems were fixed the same day; cold ones were caught in the trend before anyone left over them. Satisfaction became the number the whole company watched.

The tournaments are still as they were. Golfers are still on the green…

Hao Khi Dong A

Diamond Membership

Ruby Membership

Around them were sixty-odd golf clubs and the brands that stood with us: HSBC, Techcombank, Sacombank, Titleist. They stayed through the bad month. That is the part I’ll remember.

Looking after the customers you have is not a cost. It is the steadiest profit there is, and it kept the courses full and the company calm.

Next week, a star. But that is another post.

More on the golf market in Vietnam.